Cold email template for Real Estate
HOW TO USE THIS TEMPLATE:
We’ve put in brackets for content where you’ll need to add specifics related to the client’s business to make this effective and relevant.
Here are some subject line options:
- Congratulations!
- How to get 400% more leads
- Since you’re so busy
- Spend more time closing
For the opening personalization examples, here’s some details about what we’re referring to.
For example #1, you can find sales counts for the last 12 months at the top of any real estate agent’s Zillow listing so this is a great personal stat to open with. Go to Zillow’s “Agent Finder” tool to find the agent you’re targeting by name.
For example #2, it’s an effective technique to compliment them on their positive reviews. You can also see that info on Zillow when you click on “reviews” in the agent’s profile. This can have an event higher impact if you compliment them on something specific the reviewer said about them!
Hi [First Name],
[Personalization example 1: I see you’ve had over [number] sales in the last year, congrats!]
[Personalization example 2: I saw your recent 5-star review from [name] on Zillow, congrats! ]
You’re clearly very well respected and trusted in your community. And from the looks of it, your schedule is pretty busy with showings and closings.
If only you could clone yourself so you could sell twice as many houses…
Science isn’t quite there yet, but there’s something pretty close (and definitely more cost effective).
I’d love to show you how you can drive leads, pre-qualify them for serious interest only, and answer all of their FAQs on autopilot with Facebook Messenger bots.
Then you simply swoop in right when you’re needed and do what you do best, close.
Messenger bots have already helped other real estate agents increase leads by up to 400% while cutting lead acquisition costs by 97%***.
I’m happy to show you what they look like in action and explore how you can use one to increase your pre-qualified leads in a free [duration]-minute call.
Just pick a time that works for you from my calendar: [scheduling link].
Talk soon,
[Your name]
[Your phone or best contact info]