Even though they don’t have a firm deadline for this change any more, Facebook is still gearing up for some big changes to subscription messaging permissions. If you’re a Facebook Page admin who uses chatbots to send out regular content updates to your subscribers, you need to read this.

In a nutshell, if you want to reach your subscribers on Facebook Messenger for free, you need to get permission by proving that your bot doesn’t spam.

Facebook is transitioning from App-level subscription messaging to Page-level subscription messaging. So, instead of the permission to message your users coming from ManyChat, Chatfuel, Mobile Monkey, etc., it’ll be handled by the person who runs the Facebook page. If you’re reading this, there’s a good chance that person is you.

This means you’ll have to apply for permission to message your subscribers with regular content on Messenger. Let’s delve into what you’ll need to know to stay ahead of the curve.

What Is Subscription Messaging?  Want my guide?

A subscription message is regular content that informs your subscribers and doesn’t try to sell to them.

This might make subscription messages seem trivial at first glance, but they hold substantial benefits.

Some examples of subscription content:

  • Free daily recipes from a cookbook author
  • Free weekly health tips from a gym
  • Free marathon training tips from a running shoe company
  • Free chatbot news from Bot Academy